Bernie Ecclestone sports black eye in watch advert
A photograph of Bernie Ecclestone's injuries after he was brutally mugged for his watch last month has been used in an advertisement for its manufacturers.
The image shows the Formula 1 tycoon sporting a bruised face including a vicious black eye and a heavily swollen cheek.
It is accompanied by the words "See what people will do for a Hublot", a tongue-in-cheek reference to the value of the luxury Swiss watches.
The advertisement came about unexpectedly after the 80-year-old sent the picture – along with a note containing the same dark message – to the boss of Hublot.
They agreed to use both the picture and slogan in a new promotion for the £11,000 watch, The Sun reported.
Ecclestone was taken to hospital for treatment to a head injury after he was kicked to the floor by robbers outside his office in Knightsbridge, central London.
His assailants are believed to have made off with up to £200,000 of jewellery.